Anna wants to do amazing things, so why does IT get in the way?

Anna walks in the door. She is starting her dream job. She has always wanted to work for this company, doing this thing, and be in this field. She has already imagined what the next few years will look like. She is ready to get to work, be productive, and make an impact.

The question is, does the company she chose to work for really think about Anna like she thinks about herself? From the moment Anna opens the door, her end user productivity experience begins. This is the experience that is going to enable her to do what she loves—her job, and hopefully do it really well.

A lot of companies build this experience from a technology, cost, or infrastructure view. They believe IT and the company make decisions that help the business, provide tools and solutions, and are cost effective. Then, they think about the end user productivity experience and hope it works out.

For Anna, she wants to work for a company that thinks about her, how she works, and how she and her team can be most productive together. For her, technology that supports an anytime- anywhere workplace mentality is vital. That’s the new world; that’s the productive world.

User Centric IT organizations have the ability to influence, empower, and drive productivity at the same rate as the businesses they support. At the same time, IT must manage and hide complexity from its end users, while managing risk and security for the company.

I believe in creating a simple, user centric experience that enables IT end users to be highly productive. This game changer will create more revenue for a company and create employee loyalty. Aternity, an enterprise software company specializing in end user experience management solutions, breaks this concept down in great detail on their End User Experience website.

In simple terms, employees may make future employment choices based on the experience with the technology within the company and how productive they can be with it.

We all have an Anna join our company every week. Are we going to help Anna reach her full potential? Will we enable her to truly grow and make lasting impacts within the company?

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